I caught this piece on The Hour's "Is This A Good Idea" Blog this evening and was stoked to read more about the company/artist's aims on their/his website.
Joy apparel is a socially conscious T-shirt company created to promote peace and equality on a global scale. Opposed to all forms of discrimination, every face found on the website has been inspired by a real person. Upon selecting a face, you then customize your own shirt, choosing from a variety of styles, sizes and colours. When you wear your shirt, you are encouraged to think about that person and how your everyday actions can affect others and the world we live in.I think I'll be purchasing a shirt with Reto Iten's mug on it cos he's sporting a huge smile and he's passionate about architecture and sustainable development.
After purchasing a shirt, you may then participate in this global project by submitting a photo of your own visage, which will then be drawn by hand and posted on the website for the rest of the world to wear.
Wearing a Joy T-shirt is about taking an active stance against racism and discrimination. It is about loving your neighbor, because in someway or another we are all connected!