Wednesday, March 19, 2008

Helvetica the Movie

Paul, Ant and I sat around and got a kick out of watching Helvetica last night. As a lover of the typeface myself it got me itching to land a contract where I can employ the swiss font in all it's universal, understated (and yet fully present) glory.

The film is a must-see for all you designers, but I'd also highly recommend it to anyone else who loves a good documentary.

Further Reading: Wikipedia on Helvetica

1 comment:

AJ Renton said...

Hey Jimmy. Thanks for posting this video promo. I was like: "AMEN! to that!" I did some design work for Imadene recently and then talked about it with the Board. Some of them just could not understand some simple design basics though I know their mind is governed by them subconcsiously. Typeface is SO important! It speaks volumes (even all?) before the client even reads the words (if they do at all).