Drive to Philadelphia: 150.What I think is rad about this idea is that it leads people back the first "R" in the holy trinity of green: "REDUCE." Because, above all, until technology gets much much cleaner, we're going to make the most profound effect on our planet by going with "less."
Take Amtrak: 22.
Stick with the lightbulbs you have throughout your whole house until they burn out: 175.
Replace them all now with something better: 142.
Organic strawberries from California: 88
Frozen strawberries from California: 80
Apple from Dutchess County: 4
- Seth Godin on The Coming Backlash Over Green Marketing
- "Less is more, but enough is always enough."
Note: The above design isn't official. I just figured we needed something to look at to help visualize the idea so I whipped up a little design to go along with the post. To read more about the thought behind it, visit the YLOP blog.