Sunday, November 16, 2008

The 15 Below Project

The beauty of this design is that the jacket is fitted with numerous "pockets" which can be filled with scrap newspaper in order to provide varying levels of insulation...

"On November 22, 2008, The Salvation Army and Taxi Canada, a national advertising firm, will launch the “15 Below” project that will protect the homeless from the risks of frostbite and hypothermia this winter.

To commemorate its 15th anniversary, Taxi Canada has worked with clothing designers to develop a jacket specifically designed to protect the homeless in cold weather. Taxi has donated 3,000 coats to The Salvation Army and The Salvation Army will distribute them in four major cities across Canada."

Read the full press release

Visit the 15 Below site

c/o Jordon Cooper

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