Wednesday, November 26, 2008

Okanagan Re-Design

One of the things I've missed most since leaving BC is access to a stunning variety of micro-breweries. Ontario's got some great small brewery's like Mill St and Creemore Springs, but the local Beer Store's "choice" ain't got nothing on BC's "Cold Beer and Wine" stores.

Needless to say, my mouth has been watering ever since I noticed (via the Dieline) that Okanagan Spring Brewery has gone through a beautiful re-branding process at the hands of Subplot.

While I'm taken with the entire direciton they've chosen, what I'm most impressed with is the logo featured at right - it is simple, clear, and perfectly conveys what the company is all about: handcrafted beer.

Bravo to Subplot for making such a bold move, and bravo to Okanagan Springs for the courage to go along with it. I raise a glass to both of you.

I should also mention that Subplot has posted a great rundown of the re-branding process on their site for anyone interested. Their case study offers a welcome inside look to anyone interested in the work which goes into re-branding a product such as this.


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