Wednesday, February 4, 2009

Andersen on the Non-Profit Nosedive

Katya Andersen has a(nother) great article on raising funds/support for non-profits amidst these tumultuous times today.

The thrust of her argument focuses on a personalized call to tangible actions (in a manner that doesn't treat donors/supporters like wallets with legs) and I don't think the message could've come at a better time. Read it in full here.

No comments: