Wednesday, April 7, 2010

School-Beige-Be-Gone

Pentegram partner Paula Scher was recently given "an opportunity to correct the beige mistake of [her] childhood" with a technicolor-inspired overhaul of Brooklyn's First Endeavor Middle School's interior.


Taking inspiration from motivational stickers the First Endeavor had created to inspire their students, Scher emblazoned the school's walls, gymnasium and stairwell with massive type treatments in bright, bold, primary colours. The result is nothing short of spectacular.








See additional photos and learn more about the project from Fast Company and on Pentegram's site itself.

(c/o idsgn's Monthly Review Vol. II)

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